Find out if there are GMOs in your home with Geemo!
There is increasing concern about GMO safety in our post-agrobacterium world. Recognizing the need for increased consumer empowerment on this issue as well as an unmet need for more GMO transparency, researchers at Revolution Bioengineering are developing ‘Geemo’, a simple, easy to use, plant-based GMO detector that can detect the GMOs in your house.
Geemo is a white petunia that looks just like the petunias your grandma grows, but it contains a secret GMO detection system. Dr. Nikolai Braun, Revolution’s lead scientist described the way the system works to us: “All you need to do is pour a little beer into the petunia to activate the system. If there is a GMO nearby, the flowers will turn red.”
The petunia remains purple for five days allowing the user ample time to identify the source of the GMO. The simple yet effective detection system relies on anthocyanin production of the petunia—the same naturally occurring pigment molecules that color all petunias.
There already are some PCR-based detection kits available for GMOs, however these require specialized laboratory equipment that the average household doesn’t have. CEO Keira Havens shared that “Right now, there is a lot of fear and confusion about what GMOs are and where they can be found, and people want to know how they can distinguish between GMO and non-GMO products. Home detection kits are the way to inform and educate people.”
Learn more here.